Thank you for swinging by! We’d love for you to amplify our brand and mission but we do have a few guidelines that accompany our resources. Please take a moment to look around before you borrow anything.
We Are CAT
When using our name, first introduce us as CAT (Columbia Area Transit). After that, you can drop the parentheses and everything in them. Please no periods (like C.A.T.).
The following logos are used to represent our brand and services. As the foundation of our identity, it’s important that they appear consistently across all applications. Please follow these guidelines to accurately portray the appropriate image and identity.
Colors are SUPER important in ensuring consistency. CAT Purple is our main color while CAT Green, CAT Black, and CAT Grey are accents. The Route Palette is designed to be used just for the routes—they should never be used as creative accent colors. Get more information about the primary and route colors in the brand guidelines.
We’ve taken care to ensure our photography has a CAT-brand specific look and feel. Please borrow images from the following folders:
Our illustrations are hopeful, fun, bright, and representative of the diverse landscape and people who live in The Gorge. They’re dynamic and playful while still remaining literal to CAT’s core brand voice.
Our Brand Standards document tells you everything you need to know about how to use all of the above assets in addition to our brand voice and grammar guide.
Download our media kit for information about advertising on our buses, and more.